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It is
quite obvious that there are certain advantages in the
purchase of a magazine subscription online, compared to
the old-day ‘fill-in the card’ people
magazine registration. |
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The
process cycle from buying the subscription until the
first issue arriving to your doorstep is greatly
accelerated: waiting time is reduced by a couple of
weeks, so when buying a subscription online at the
beginning of the month, depending on the subscription
site you choose, you will at best receive your first
issue by the end of the same month. |
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The
subscription fees are reduced; for my annual
subscription in Time, I use
magazines.com and pay
33% less than the newsstand price, and they pay the tax
for me, no matter which state I live in. |
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There
is no nuisance from the usual gang of sales people who
get your personal information and try to get through
your door with leaflets, phone calls etc. When you buy
the subscription online, the information stays in the
database as private information, unless you choose a bad
subscription site. |
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The
danger of credit card details being stolen has been
practically eliminated through the use of encryption
algorithms that cipher your information. Again, this is
subject to the site you register to. Moreover, there is
no third person reading your personal credit
information, whereas in offline payment there is. |
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The
subscription cancellation process is easier and more
prompt; the old 0800 number that is busy is less of a
problem. Depending on the subscription Web site that you
choose, the process can get from really easy at best, to
a small nightmare. |
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Customer care is better and more prompt for either
subscription cancellation or other issue; for the good
subscription Web sites the provision of Customer care
service via E-mail is imperative. Offline registration
will mostly give you a number that works certain hours
of the day, and will mostly be busy. |
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Refunds are easier to obtain, if you
are not satisfied with your subscription, but there is a
time period where you can get a refund (except magazines.com
where you can get a refund on your subscription anytime
during the subscription period) |
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Security is also increase as far as the delivery of the
magazine subscription; offline subscriptions still
contain a danger of loss of subscription details. In
online subscriptions, the danger of being charged for
something that you do not receive, is practically down
to zero. |
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